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Selected work

Systems that outlast the launch.

ClinicspimsWebsiteMktg toolsSegmentevents + identitySnowflakefacts + dims · kimballMixpanelreportingBrazemessagingDashboardsone event in → one truth out

01/Sploot Veterinary Care · 2024–2026

One source of truth

Leading a multi-clinic vet startup off a tangle of point solutions and onto a modern data stack — Segment, Snowflake, Mixpanel, and Braze, wired around a warehouse built the Kimball way.

  • Segment
  • Snowflake
  • dbt
  • Mixpanel

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New clientActiveLapsingLapsedWon backone client recordone stage at a timeconsent inherited by every flow50+ flows, one nervous system

02/Sploot Veterinary Care · 2022–2025

Retention as a system

Fifty-plus campaigns and workflows in HubSpot, built as one coherent lifecycle system — personalization, identity, and consent as foundations rather than a pile of disconnected automations.

  • HubSpot
  • Segment
  • Braze
  • SQL

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IntentBriefBuildaiJudgehumanShipnot right yet — again“i don’t need to speak a language if i have a translator”judgment compounds · syntax depreciates

03/A working method · 2023–ongoing

Shipping with AI

I don't need to speak a language if I have a translator — how knowing the theory deeply enough to judge right from wrong lets one product person both plan the system and build it. This site is exhibit A.

  • Claude
  • Next.js
  • TypeScript
  • SQL

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