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I build marketing.

Currently building the data stack at Sploot Veterinary Care

IfigureouthowthingsshouldworkthenIbuildthem.

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Ten years turning messy problems into systems that scale — marketing, data, design, and the engine underneath. These days I ship with AI as my leverage.

The craft is in the parts you don't see.
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Selected work

01

One source of truth

02

Retention as a system

03

Shipping with AI

Elsewhere

04

The human

05

How I think