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[
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under the hood
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Notes
How I think, in writing.
01
The craft is in the parts you don't see
Why the invisible layers — naming, structure, semantics, speed — are where quality actually lives.
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02
Translator, not typist
On building with AI: judgment compounds, syntax depreciates.
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03
What ten years of marketing taught me about product
The funnel was a user journey all along — and other things I didn't have to relearn.
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